The Tipping Point
The tipping point is that magic moment when an idea,
trend, or social behavior spreads like
wildfire. Just as a single sick person can start an epidemic of the flu, so too
can a small but precisely targeted push cause a fashion trend, the popularity
of a new product, or a drop in the crime rate. This widely acclaimed
bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the
tipping point phenomenon, is already changing the way people throughout the world
think about selling products and disseminating ideas.
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