The tipping point is that magic moment when an idea, order
trend, or social behavior crosses a threshold, tips, and spreads like
wildfire. Just as a single sick person can start an epidemic of the flu,
so too can a small but precisely targeted push cause a fashion trend,
the popularity of a new product, or a drop in the crime rate. This
widely acclaimed bestseller, in which Malcolm Gladwell explores and
brilliantly illuminates the tipping point phenomenon, is already
changing the way people throughout the world think about selling
products and disseminating ideas.
FROM INTERNET
No comments:
Post a Comment